A Guide to SEO for Construction Companies

Why Do Construction Companies Need SEO?

The Problem

In the construction business, it’s easy to rely purely on referrals. Marketing is a challenge: big companies and directories can drown out your messaging. Slower business during winter creates an unreliable feast-or-famine income stream.

When clients are searching for construction companies, you want them to find you. But how do you do it?

The Answer

Search engine optimization can increase your site’s position in search results, make you stand out against competition, combat decrease in business due to seasonality, and help you earn more of your client’s trust.

What is SEO anyway?

How is SEO Unique for the Construction Industry?

SEO is important for all businesses that market online. How is it especially useful for construction firms?

Local Searches

When people search for a construction company, they’re searching things like: “construction company in my city.” Construction SEO means targeting these kinds of search terms and using Google’s tools to leverage local search.

Project Specific Searches

Rarely will a client approach you with no idea about what they want. They will know what their problem is, what they need fixed, or what they need built. They rely on you to make it happen. Meet them where they are by using SEO to target their specific ideas. 

Emergency & Immediate Needs

If someone needs you to today, what are they most likely to do? Google! Be the one they find when they search for companies that provide quick turn around times or solve urgent problems. When your brand is presented properly, with all the contact information they need, you’ll be the one they call.

Social Proof

A construction project is rarely small, casual, or cheap. Your clients know this, so they use online searches to qualify and compare companies. Strong SEO will help you not only display visual content to show your past work, but show potential clients reviews and testimonials that can earn you a new client.

Let’s break it down

Local SEO for Construction Companies

As a local and in-person business, local SEO will be your best friend when it comes to building a strong SEO strategy. Local SEO consists of five main factors:

  • Google Business Profile: This shows your address, phone number, business hours and more to searching clients.
  • Website optimization: Your site should be optimized for local keywords and contain important information about your location. (Need a website?)
  • Online listings: Appearing in local listings for construction companies is crucial.
  • Local citations: Your business name, address, and phone number should be listed on other sites, opening you up to a larger potential audience.
  • Reviews: Use position reviews as social proof on Google, Yelp, and other review sites.
of US consumers search online for local businesses weekly.
of local searches lead to conversions.
of consumers will check online reviews before converting.
of consumers who conduct a local search call within a day.
we’ve got your back

Bridge the gap with SEO

You’re leaving business on the table when you rely only on word of mouth, referrals, or vendor partnership strategies. SEO helps you meet your ideal clients where they’re at. With clear results in as little as a few weeks, you can understand your ROI and change your investment as needed.

Create a foundation for your online marketing that you can build on.

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How can SEO Pro Geeks help?

We provide done-for-you behind the scenes services to help you optimize your online presence.

We also offer subscription models with more options for planning and input. Either way – you don’t need to become an SEO expert to achieve the kind of results you want.

We provide visualized data and simplified performance reporting. That way you can understand at a glance how your strategies are performing and where to pivot.

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