A Guide to SEO for Architecture Companies
Why do architecture companies need SEO?
When clients are searching for architecture firms and companies, you want them to find you. And your site can help you accomplish this. Search engine optimization makes your site functional as well as beautiful.
It may seem easier to rely on networking, word-of-mouth, and portfolio driven outreach instead. The online space can be noisy. Your specialization may get drowned out. But being present online – and using SEO for your architectural company – makes it easy for the right clients to find you and feel moved by your work enough to give you a call.
How is SEO for architects unique?
SEO is important for all businesses that market online. How is it especially useful for architects?
Project Specific Searches
Searches like “adaptive reuse architect,” “LEED-certified architecture firm,” or “modern farmhouse design firm” show that specificity matters. Targeted SEO content makes your firm visible to the right audience.
Credibility Searches
Your clients want the best. People use Google to find firms that have the awards, qualifications, and credentials that matter to them. If you don’t show up when they search for those factors, you’re leaving money on the table.
On-Page SEO for Architects
A building needs to be functional as much as it needs to be aesthetically pleasing. Your website needs to do the same. This is where on-page SEO comes in:
- Powerful images: Imagery of your work is one of your most powerful tools. But if those images aren’t optimized properly, people won’t find them.
- Site architecture: Site architecture is the way a site is structured, including how pages are connected and how information is presented. An SEO-optimized site excels at site architecture.
- Local Details: The information on your site should be optimized for local searches to make sure the right people find you.
Start with the right foundation
Your website should reflect the beautiful high-quality work you do. It’s one of the best ways to make a good first impression. A well optimized site not only builds trust and displays your craft and specialization… but ensures that people find you in the first place.
In the long run, SEO saves you time and money. Especially when you work with a company that can understand your industry and take the reins.
How can SEO Pro Geeks help?
We provide done-for-you behind the scenes services to help you optimize your online presence.
We also offer subscription models with more options for planning and input. Either way – you don’t need to become an SEO expert to achieve the kind of results you want.
We provide visualized data and simplified performance reporting. That way you can understand at a glance how your strategies are performing and where to pivot.