A Guide to SEO for Pest Control Companies
Why do Pest Control Companies need SEO?
Pests are bugging your clients – what do they do? They open up Google and search for exterminators and pest control specialists in their area. When they do… Do you come up? And if you do… Are they making the decision to call you?
Search engine optimization (SEO) lets you boost your marketing power on the internet. Regardless of the size of your team, working with an SEO specialist makes it easy for the right people to find you at the right time.
But you’re already running around town helping the clients you do have, you don’t have time to master SEO! That’s where SEO Pro Geeks comes in!
How is SEO helpful for pest control companies?
No matter what business you run, SEO is important for online marketing.
How is it especially useful for pest control companies – big and small?
Finding local searchers
Make sure you’re not wasting your marketing dollars on people too far away. People are searching specifically for pest control solutions in your city, town, or county. Using those search terms in your content means the right people find you.
Answering specific questions
Clients search specifically for what they know they need. Maybe they’re looking for DIY solutions as opposed to a professional company. Maybe they’ve got a pest problem at a commercial property, or a residential one. Make sure you’re the solution they find when searching for specific problems or specialities.
Nearly all of pest control local breakout searches in the United States include a specific type of pest assistance and/or solution that customers are looking for, like “termites,” “eco-friendly,” “racoon removal,” “mosquitos,” “fast,” “wasps,” etc.
Optimizing for mobile
We’re more likely than ever to pick up our phone and start a Google search, rather than any other device. Did you know that SEO considerations differ from device to device? Make sure your online presence is optimized for mobile devices first.
Google Maps for Pest Control
At SEO Pro Geeks, we can leverage Google Maps for local SEO to get your pest control business to the top of the pile.
When someone searches for a pest control company or exterminator on Google, they are met with a map that lists the closest companies. Make sure you’re one of those companies!
Collaborating with an expert on your SEO means:
- You appear higher on the page when people search for landscapers
- You get more traffic to your website and social media
- You establish yourself as a professional in the area
- You can share essential contact information fast
Fly to the top of the web!
When customers search “termite treatment cost,” “organic monthly pest control near me,” or “best pest control company in [city]”… SEO helps match those queries with optimized landing and service pages. Those pages could be yours! After all, you’re great at rooting out pests and giving people back their peace of mind.
Aggregators, big chains, lead generation slumps, and seasonal changes can make it challenging for you to prioritize marketing online.
Teaming up with an SEO expert means you can collaborate on strategy, test content ideas, and optimize for seasonal changes – all without losing control of existing work opportunities.
How can SEO Pro Geeks help?
We provide done-for-you behind the scenes services to help you optimize your online presence.
We also offer subscription models with more options for planning and input. Either way – you don’t need to become an SEO expert to achieve the kind of results you want.
We provide visualized data and simplified performance reporting. That way you can understand at a glance how your strategies are performing and where to pivot.